The beauty industry is a jungle where the survival of the well read applies. Do your homework, get to know the skin you are in and find your perfect skin care match! We will help you sort out what is true or false, burst the myth bubbles and guide you where to put your effort (and money!).
Read nowHyperpigmentation, uneven skin tone, sun spots, age spots – there are many ways to describe the dark spots on your skin. But how do you address them? We consulted our Skin Care Expert Melina Galeadi to find out!
Read nowNo matter what skin type you have, it will get dry on occasion. But that doesn’t mean that all skin types need the same solution to get back to tip-top shape. So, we asked our Skin Care Expert Melina Galeadi to share her best advice. Here they are!
Read nowWe’re sure you’ve heard about the importance of sunscreen, but how does it all relate to ultra violets and SPF? And what do you really need to know about protecting your skin from the sun? We turned to our Senior Technology Chemist, Clara Le Berre at Formulation Technology in R&D to give us the facts so that we can all stay sun smart this season!
Read nowEvery day you’re exposed to environmental aggressors that affect your skin. But which are the most common ones? And how do you protect yourself from them? Keep reading to get the best tips from our Skin Care Expert Melina Galeadi!
Read nowSince the start, 50 years ago, we have been looking to Swedish nature for inspiration. With the re-launch of Optimals, we’re introducing a new anti-ageing range: Age Revive. It targets multiple signs of ageing with unique natural Swedish ingredients blends. Do you want to learn more? Check out this interview with our Skin Care Expert, Melina Galeadi.
Read nowSummer is almost upon us and we're super excited! But as temperatures rise and we spend more time outdoors, we also have to take the appropriate safety measures needed. Here are our best tips on how to stay safe all summer!
Read nowYou know how a compliment can lift your spirit and make your day? It’s the same for your skin! It needs to be complimented on a regular basis to look and feel its best. And there’s nothing like a good exfoliation to bring back your glow and confidence. So, if you haven’t before it’s about time you start caring about exfoliating and boosting your skin care routine with a peeling product.
Read nowYou may be one of those people who never experience breakouts, or maybe you have dealt with acne since your teens, but whatever our skin type, when we get overwhelmed by physical or emotional stress it shows in our skin.
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