The beauty industry is a jungle where the survival of the well read applies. Do your homework, get to know the skin you are in and find your perfect skin care match! We will help you sort out what is true or false, burst the myth bubbles and guide you where to put your effort (and money!).
Read nowNo matter what skin type you have, it will get dry on occasion. But that doesn’t mean that all skin types need the same solution to get back to tip-top shape. So, we asked our Skin Care Expert Melina Galeadi to share her best advice. Here they are!
Read nowHyperpigmentation, uneven skin tone, sun spots, age spots – there are many ways to describe the dark spots on your skin. But how do you address them? We consulted our Skin Care Expert Melina Galeadi to find out!
Read nowWe’re sure you’ve heard about the importance of sunscreen, but how does it all relate to ultra violets and SPF? And what do you really need to know about protecting your skin from the sun? We turned to our Senior Technology Chemist, Clara Le Berre at Formulation Technology in R&D to give us the facts so that we can all stay sun smart this season!
Read nowEvery day you’re exposed to environmental aggressors that affect your skin. But which are the most common ones? And how do you protect yourself from them? Keep reading to get the best tips from our Skin Care Expert Melina Galeadi!
Read nowSince the start, 50 years ago, we have been looking to Swedish nature for inspiration. With the re-launch of Optimals, we’re introducing a new anti-ageing range: Age Revive. It targets multiple signs of ageing with unique natural Swedish ingredients blends. Do you want to learn more? Check out this interview with our Skin Care Expert, Melina Galeadi.
Read nowDo you struggle with oily skin and breakouts? You’re not alone! Many adult women experience acne at some point in their lives. Acne is mainly caused by hormones or genes, but it’s also affected by our lifestyle. Find out what you can do to reduce acne by changing the way you live.
Read nowDid you know that skin that has been properly cleansed is better prepared to absorb your eye cream, serum and moisturiser? Learn more about cleansing and how to get the most out of your cleansing products!
Read nowHowever important, drinking water and moisturising aren't exactly revolutionising concepts to anyone. But there are habits, you might not think of, that need equal attention. So, here's a list of five NEW skin care resolutions you really should keep!
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