From lab to bottle
Investigating the best ingredients
Creating cosmetic formulations
Testing and evaluation
Clinical testing is performed in a controlled environment under strict supervision by trained clinical experts, making the results quantifiable, reliable and objective. We examine different skin, lash and hair attributes and measure how products affect wrinkles and pores, skin brightness and pigmentation, just to name a few.
We also collaborate with global partners on clinical studies in Europe and Asia, so no matter where you live, you can expect beauty products that suit your individual lifestyle and beauty needs.
Consumer testing is done with a panel of regular people who volunteer to try our products at home as part of a daily routine, over a set number of days or weeks. The panellists then complete a questionnaire, answering questions at various timepoints, and providing their honest opinion and subjective feedback on the product’s benefits and performance.
Meet the scientists behind your Oriflame cream, lotion and body wash