‘Valerie wanted a signature,’ says Jonas Wramell. ‘Our styling was graphic, androgynous and monochrome. The signature is the bold eyeliner - white at the inner corner fading to black. Velvet skin, lips nude and hydrated and black-red nails.’
THERÉSE LÖÖF, BECKMANS
‘Therése Lööf wanted an almost theatrical look with gold leaf,’ Wramell explains. We simplified the inspiration by highlighting and contouring with terracotta powder instead. The result was very bronze-y skin.’
Focus was on the warm smoky eye created in gold, bronze and brown. With a nude nail, neutral lip and strong brows, the look perfectly balanced Lööf’s garments.
MARITA ÖHMAN, BECKMANS
For Öhman, Wramell interpreted the designer’s inspiration – cornflowers and Art Deco – with blue metallic shadow across half the eyelid for a graphic look. The lips are natural and the rest of the makeup bare. ‘Combined with tangerine nails, the result is electric,’ says Wramell.
’Blue shadow is a strong trend. It sets off the skin and eyes – brown, blue, or green – to perfection. Our inspiration colour here was cornflower, accentuated by the undone face.’
Clean and classic were everything, with strong brows, minimal mascara and oxblood red lips. For continuity on the catwalk, Wramell shaded all the models’ brows in the same colour.
The makeup at Dagmar breathed the fresh and natural. Kristina Tjäder, the designer at Dagmar, talks about the vision behind the A/W look.
Tell us about the A/W 2014 collection.
‘For A/W 2014, we worked with collage in various dimensions like knits and leather joined with needle punch. The silhouette varies from a bullet shape to a flare. Inspired by Picasso, the palette is black, white and cardboard with silver and orange accents.’
What feel were you after with the makeup?
‘Natural, a slightly bolder eye and subtle shine on the lid for a fresh, clean feel. With the print and material mix, a more undone look to the makeup made the collection look cool and confident. The clothes and makeup together express an identity.’