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Beauty is bigger than the way you look – it’s about the way you act. Beauty is being true to yourself and caring for those around you. It’s about making changes in your life that help make the world more beautiful. Everyone can make a beautiful change.

We’re passionate about fulfilling dreams and creating opportunities for people to improve their lives. We bring beauty and wellbeing to the many, and respect people and nature every step of the way. Now we’re celebrating people in the Oriflame community who act beautifully, and by sharing their stories, inspire others to do the same.

On their own, each change might seem small, but together they create a positive impact around the world. Together, we have the passion and spirit to make a difference, and when we put our hearts into something, there's no limit to what we can do. There‘s nothing more beautiful.


Here are 5 of our many initiatives to lessen our impact on the planet and to bring about beautiful change.

Our EcoBeauty range
EcoBeauty was the first global cosmetics range certified by Fairtrade®. But EcoBeauty does more than just care for your skin — it changes lives. In the farming communities where we source the coconut oil for EcoBeauty, the proceeds from sales provide training in biodiversity, organic farming and natural resource management, and empowering women.

Oriflame only use biodegradable, natural-origin beads in all of our exfoliating products. We want safe, clean water because it is good for your health and the environment.

Wellness Factory
Our Wellness factory in Rourkee, India has roof-mounted solar panels to use the sun to reduce power consumption. Thanks to its many clever design solutions that focus on saving energy and creating a healthy, environmentally friendly work place, it has earned LEED® (Leadership in Energy and Environmental Design) Gold certification.

Childhood Foundation
Oriflame has committed to donate €1 million to the World Childhood Foundation through sales of Tenderly Promise. We want to do all we can to help vulnerable children in need have happier, healthier and safer childhoods and brighter futures.

Recyclable Future
In 2016, 99% of our catalogue paper came from credibly certified forests. We stopped more than 96% of our manufacturing waste from going to landfills.

“We are committed to reducing the impact of our business”

Our long-term goal is to become a fully sustainable company. This means living within the limits of our planet, respecting our environment and contributing to a fair society where everyone can prosper.
This is why, when formulating our products, we strive to use natural ingredients that are in line with our strong environmental policies and are not harmful to the environment. We were one of the first companies to use plant extracts in our skin care products, and we’ve always tried to optimise the use of our ingredients from renewable plant sources.
We’ve made a lot of progress, and there's still more to go. We know that there’s a long journey ahead of us and still much more still to be done. That is why, in 2014, we decided to implement our new sustainability strategy to define the three key areas that Oriflame continues to stay focused on and is dedicated to.
Our journey to sustainability will be a long one. But the nature and size of our business means we have the responsibility and opportunity to achieve real, lasting, positive change.


Successful People
We care about helping people to find a way to achieve their goals. Through our employees, Consultants, suppliers, the communities where we operate and our customers, we can help enable success for many people around the world.

Great Products
We bring beauty, confidence and wellbeing to the many, and respect people and nature every step of the way. That means creating products that are socially, ethically and environmentally responsible.

Thriving Planet
We are committed to making our business environmentally sustainable. Our strategy is built on a thorough understanding of our impact and a long-held commitment to the principles of sustainability.

Here you can find more information about Sustainability