A beauty company like no other
For over 50 years we have enabled people from all over the world to celebrate their personal beauty and fulfil their dreams. We create and offer high quality, safe, trend-driven products to beauty lovers and the unique possibility to become part of a global beauty community.
Beauty by Sweden
As a Swedish beauty brand we believe that when you look and feel good you have the opportunity to reach your full potential. And together with a passionate and supportive global community anything is possible. That’s beauty from a Swedish perspective.
In 1967, two Swedish brothers and their friend set out to create a different kind of beauty company, one that offered new kinds of products. And, that’s exactly what they did.Read the full story
Our product philosophy
For us, beauty is a way of life - to be healthy, enjoy beautiful skin, express oneself and have fun together. At the same time, our products must be safe, reliable and deliver the results they promise.This philosophy is what guides us in creating products you can trust and fall in love with.This is our product philosophy
Join our beauty movement – become an independent beauty consultant
Our business offers you the opportunity to become part of the beauty industry by recommending and selling our high quality, beauty products created in Sweden. With us you can make money from day one, build a business and earn the opportunity to travel the world together with us. Come join us and our global community of like-minded beauty lovers!